Roadrunner Records Early History

The label was launched in 1980 as "Roadracer Records" in the Netherlands. Roadrunner's initial business was importing North American metal-band recordings into Europe. In 1986, Roadrunner opened its US headquarters in New York City and later opened offices in the United Kingdom, Germany, France, Japan, Australia,
Denmark and the latest in Canada. Early successes included albums from King Diamond (the first Roadrunner artist to enter the Billboard Top 200 albums chart) and Annihilator. The label also handled early Metallica releases in the Scandinavian region. The end of the 1980s saw the release of two albums that are now considered classics of their respective genres: Obituary's Slowly We Rot and Sepultura's Beneath the Remains.

The 1990s saw the arrival of acts such as Life of Agony, Machine Head, Suffocation, Type O Negative, and underground grunge rockers Willard. As the 1990s wore on, several of Roadrunner's bands managed to make an impact on the mainstream, most notably Sepultura and Type O Negative. Sepultura's 1993 album, Chaos A.D., became the first Roadrunner band to crack the Top 40 on the Billboard album chart. Type O Negative became the first Roadrunner band to receive a certification from the RIAA; this was a Gold award (and later Platinum award) for the 1993 album Bloody Kisses, which was certified in 1995. The band also became the first Roadrunner band to receive radio play. In 2000, Slipknot became the first Roadrunner band to go Platinum. Nickelback were also very successful on the label (except they were on another label at home in Canada). Derek Shulman ran the label in the late '90s.

Powered by Blogger